Kerin/Hartley’s Marketing: The Core, 7th Edition, (PDF) continues to fulfill the necessities of a large spectrum of college—from professors in search of a strong textbook with essential dietary supplements, to these in search of a high-notch built-in digital solution. Marketing: The Core emphasizes choice-making by way of prolonged examples, instances, and movies participating actual folks making actual advertising selections. The creator staff’s accessible, casual writing fashion and energetic studying method will contain college students, whereas workout routines, vivid instances, and testimonials that includes numerous companies, advertising professionals, and entrepreneurs help college students to personalize advertising and acknowledge attainable profession pursuits. New to the Seventh Edition comprises analytics and advertising plan workout routines in Connect. Contact your consultant for a whole checklist of Connect (not included on this sale) content material. A more recent version can also be obtainable. See associated ebooks beneath 978-1259712364, 978-1259899324, 978-1260152135, 978-1260631166 P.S. Contact us if you would like Marketing: The Core 7e Test Bank, or different teacher sources. NOTE: The product only consists of Marketing: The Core, 7th Edition in PDF. No access codes are included.
Marketing: The Core (7th Edition) – PDF
eBook Details
- Authors: Roger A. Kerin, Steven William Hartley
- File Size: 83 MB
- Format: PDF
- Length: 608 Pages
- Publisher: McGraw-Hill Higher Education; 7th edition
- Publication Date: January 26, 2017
- Language: English
- ASIN: B01MSDV9MT
- ISBN-10: 1259712362, 1259899322, 1260152138, 1260631168
- ISBN-13: 9781259712364, 9781259899324, 9781260152135, 9781260631166
Newer edition available. See below
Original price was: $79.56.$13.00Current price is: $13.00.
About The Author
Roger Kerin
Dr. Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. He earned his B.A. (magna cum laude), MBA, and Ph.D. from the University of Minnesota. His research interests and teaching lie in marketing planning and strategy, financial aspects of marketing, product management, and marketing research.
Roger has published 5 books including Marketing (McGraw-Hill) and Strategic Marketing Problems: Cases and Comments (Prentice Hall). He has authored over 70 articles in such journals as the Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Strategic Management Journal, and Journal of Advertising Research. Professor Kerin is currently a member of the Board of Governors of the Academy of Marketing Science.
Steven Hartley
Dr. Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He got his bachelor’s degree, an M.B.A., and a Ph.D. from the University of Minnesota. He was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Minnesota, the University of Colorado, and in several executive development programs.
His research and teaching interests include marketing research, principles of marketing, and marketing planning. Steven's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the Academy of Marketing Science, the Marketing Educators' Association and the American Marketing Association.
Reviews
There are no reviews yet.