This sale only includes the Hoyer’s Consumer Behavior 8th Edition PowerPoint Files, Instructor Manual, and Student Lecture Presentations for download. The ebook is available for download separately. See below
About the eBook
Hoyer/Pieters/MacInnis’ CONSUMER BEHAVIOR, 8TH EDITION, draws key concepts from marketing, sociology, psychology, and anthropology to present a strong foundation and convenient focus on real-world applications for today’s global business environment. The new 8th Edition incorporates cutting-edge research and current business practices, focusing on consumer needs and goals, emotions and emotion regulation, perceptions and inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences, and more. The latest edition focuses on highlighting the significance of social responsibility and ethics in marketing, thoroughly examining both the negative aspects and the potential for positive impact. Through real-world examples, chapter exhibits, and practical exercises, students can gain practical relevance and effectively acquire essential skills. It is important to note that media content referred to in the product description or text may not be accessible in the ebook version.
978-0357721377, 978-0357721384, 978-0357721292
P.S. We may also have Consumer Behavior 8th Edition ebook for sale. See related products below.
NOTE: This sale only includes Consumer Behavior Eight Edition instructor resources like PowerPoint Lecture files, Instructors Manual, and Student Presentation files in ZIP/PPTX format. The test bank, ebook or access codes are NOT included.
Reviews
There are no reviews yet.