Handbook of Research on Consumption, Media, and Popular Culture in the Global Age – PDF

The widespread availability of media and the subsequent rise of popular culture has given birth to a new era of consumerism. People now crave new objects of consumption and quickly lose interest in them once they have acquired them, fueling an unending demand for the latest items. Advertising and the marketing of consumerist lifestyles through mass media perpetuate this culture of consumption, creating a potent force that drives modern economies. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age (PDF) is a collection of interdisciplinary research papers that explore the influence of media on consumer behavior in a rapidly globalizing world. The ebook features studies on topics such as consumer culture, communication ethics, and social media, making it an extremely valuable resource for marketers, managers, academicians, researchers, and students.