Understanding Business (12th edition) – PDF – PDF

eBook details

  • Authors: William G Nickels, James McHugh, Susan McHugh
  • File Size: 105 MB
  • Format: PDF
  • Length: 736 pages
  • Publisher: McGraw-Hill Education; 12th edition
  • Date: February 2, 2018
  • Language: English
  • ASIN: B079329WLM
  • ISBN-10: 126021110X, 1259929434, 126009233X
  • ISBN-13: 9781260211108, 9781259929434, 9781260092332

Original price was: $33.00.Current price is: $12.00.

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About The Author

James McHugh

Professor James McHugh is an associate professor of business at St. Louis Community College. James teaches several sections of introduction to business, and has been for twenty years. He holds an M.B.A. and has broad experience in both business and education. McHugh has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh

Susan McHugh

Dr. Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, McHugh consults in both training and curriculum development. Not only is she a co-author on UB5/e., Susan also developed the integrated teaching and learning system.

William Nickels

William Nickels

Dr. William Nickels is professor emeritus of business at the University of Maryland, College Park. He has over thirty five years’ experience teaching undergraduate and graduate business courses, including introductory courses in marketing, business, and promotion. He has won the Outstanding Teacher on Campus Award 4 times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications textbook and 2 marketing principles textbooks in addition to many articles in business publications. He has taught many seminars to business people on subjects such as marketing, non-business marketing, power communications, and stress and life management.

The book Understanding Business 12th Edition authored by William Nickels, James McHugh, and Susan McHugh has been recognized as the Gold Standard and the most effective learning and teaching experience for Introduction to Business. The editorial team, which comprises experienced and diverse authors, has created an exceptional product tailored to meet the needs of all classrooms, regardless of size, teaching mode, and learning objectives. The content is not only current but also extensive and relevant, presented in a readable format suitable for both college and school students with different learning styles. The product is enriched with supporting technology that engages business students, enhancing their understanding while simplifying the assessment process of their respective instructors.

The course supplements available precisely align with chapter concepts, augmented with retention-enhancing strategies that allow both novice and experienced instructors to provide an exceptional teaching experience. With the assistance of digital faculty consultants, the product ensures that both business students and instructors realize the full potential of what is now the Gold Standard in Introduction to Business classes.

Understanding Business 12e authored by Nickels/McHugh/McHugh is a book that creates college students ready to impact the world and not just teach them.

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Please Note: This product only includes the Understanding Business 12th Edition ebook in PDF format. No access codes or media comes with the product.


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