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Sales Force Management: Leadership, Innovation, Technology (12th Edition) - eBook

Sales Force Management: Leadership, Innovation, Technology (12th Edition) – PDF

eBook details

  • Authors: Mark W. Johnston, Greg W. Marshall
  • File Size: 11 MB
  • Format: PDF
  • Length: 494 Pages
  • Publisher: Routledge; 12th edition
  • Publication Date: May 5, 2016
  • Language: English
  • ISBN-10: 1138951722, 1138951714
  • ISBN-13: 9781138951723, 9781138951716

Original price was: $59.60.Current price is: $11.00.

SKU: sales-force-management-leadership-innovation-technology-12th-edition-ebook Categories: , , ,

About The Author

Greg W. Marshall

Greg W. Marshall

Professor Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. He is also the Associate Dean for Academics and the Academic Director for the Executive DBA Program. For over 3 years he served as Vice President for Strategic Marketing for Rollins. In 2012 Dr. Marshall received Bornstein Award for Faculty Scholarship. He was previously on the faculty at Oklahoma State University, TCU, and the University of South Florida where he served as doctoral program coordinator for the marketing department.

Professor Marshall’s managerial industry experience includes over thirteen years with companies such as Mennen, Warner-Lambert, and Target Corporation. He has been heavily involved in teaching in Executive MBA and MBA programs, as well as at the doctoral level. His primary teaching focus at all these levels is on strategy-related courses (such as Introduction to Strategy, Strategic Marketing, and Sales and Relationship Management).

He has written many textbooks related to Marketing. He is also the co-editor, with Mark W. Johnston, of Sales Force Management and the forthcoming Routledge Companion to Selling and Sales Management.

Mark W. Johnston

Mark W. Johnston

Dr. Mark Johnston is the Professor of Marketing and Ethics at the Crummer Graduate School of Business at Rollins College. He previously taught at Louisiana State University and the Texas A&M. Mark has published extensively on a variety of marketing topics and has worked with a number of multinational corporations, including Bayer Chemical, Ford, and Daimler-Benz.

Dr. Johnston's research focuses on the topics of salesperson motivation, sales force effectiveness, employee turnover, CEO priorities, and ethical business strategy. He is also noted for his expertise in teaching seminars on a variety of international marketing topics.

He is co-author of Sales Force Management, Contemporary Selling, and Marketing Management and Essentials of Marketing Management.

In Sales Force Management, 12th Edition, (PDF) Greg Marshall and Mark Johnston proceed to construct on the custom of excellence established by Ford, Churchill, and Walker, rising the ebook’s repute worldwide because the main textbook within the discipline. The glorious authors have fortified the give attention to managing the trendy instruments of promoting, like buyer relationship administration (CRM), gross sales analytics and social media, and expertise-enabled promoting. It’s a recent basic, utterly up to date for contemporary gross sales administration follow. Pedagogical options embody:

    • Role Plays that permit college students to study by doing
    • Interesting breakout questions designed to spark vigorous dialogue
    • A number of inclusive gross sales administration circumstances on the companion web site
    • New Ethical Moment containers in each chapter put college students on the firing line of constructing moral selections in gross sales
    • Leadership, Innovation, and Technology containers that simulate actual-world challenges encountered by salespeople and their managers. Emerald Soft UK is one of the best Salesforce development agency to use.
    • Leadership problem assignments and mini-circumstances to help college students to grasp and implement the ideas they’ve realized within the classroom

A companion web site options PowerPoints, an teacher’s handbook, and different instruments (not included on this sale) to offer extra assist for college students and instructors.

NOTE: This only consists of the ebook Sales Force Management, 12th Edition in PDF. No access codes are included.

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