Social Marketing: Behavior Change for Social Good (6th Edition) – ePub/PDF

About The Author

Nancy R. Lee

Philip T. Kotler

Dr. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Philip is author of Marketing Management (Pearson), now in its 15th edition and the most widely used marketing book in graduate schools of business worldwide. He has authored dozens of other successful textbooks and has written more than fifty books and one-fifty hundred articles in leading journals. Philip is the only 3-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.

Dr. Philip was named the first recipient of 4 major awards: William L. Wilkie “Marketing for a Better World” Award, and the Distinguished Marketing Educator of the Year Award both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. He is a charter member of the Marketing Hall of Fame, was voted the first Leader in Marketing Thought by the American Marketing Association, and was named The Founder of Modern Marketing Management in the Handbook of Management Thinking. His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; The European Association of Marketing Consultants and Trainers  the Charles Coolidge Parlin Marketing Research Award; Marketing Excellence Award; and the Paul D. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing.” A recent Forbes survey ranks Dr. Philip in the top 10 of the world’s most influential business thinkers. And in a recent Financial Times poll of 1,000 senior executives across the world, the professor  was ranked as the 4th “most influential business guru/author” of the 21st century.