If you’re looking for a comprehensive guide to research methods and data analysis tools, then Research Methods and Data Analysis for Business Decisions (PDF) is the perfect solution. This introductory textbook explains both qualitative and quantitative data analysis in simple, non-technical language. It covers all aspects of the research process, providing step-by-step guidance on procedures, methods, analysis, interpretation, and applications using QDA Miner Lite and IBM SPSS Statistics software. The ebook is organized into four parts: study and research design, data collection, qualitative methods, and surveys, statistical methods, and reporting.
This guide is specially designed for business and social science students who want to learn scientific research methods. However, its business context means it’s also an invaluable resource for decision-makers in businesses and organizations. The book provides hands-on examples that help to illustrate concepts and techniques making the process of learning easy and engaging.
ISBN numbers: 978-3030844202, 978-3030844233, 978-3030844219
Please note: This sale includes only the Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS eBook in PDF format. No access codes are included in this sale.
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