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Consumer Behavior: Buying, Having, Being (13th Edition revised) - eBook

Consumer Behavior: Buying, Having, Being (13th Edition) – Revised – PDF

eBook Details

  • Author: Michael R. Solomon
  • File Size: 70 MB
  • Format: PDF
  • Length: 642 Pages
  • Publisher: ‎Pearson; Thirteenth edition
  • Publication Date: Feb 13, 2019
  • Language: ‎English
  • ISBN-10: 0135200156, 0135225698
  • ISBN-13: 9780135642252, 9780135817131, 9780136689737, 9780135225691, 9780135200155, 9780136706007, 9780999038451, 9780135226018, 9780135200100

Newer edition available, see below

Original price was: $45.70.Current price is: $17.00.

SKU: consumer-behavior-buying-having-being-13th-edition-revised-ebook Categories: , , , , Tags: ,

About The Author

Michael R. Solomon

Michael R. Solomon

Dr. Michael Solomon advises global clients in leading industries such as apparel and footwear (Levi Strauss, Calvin Klein, Timberland, Under Armour), e-commerce and financial services (Progressive, eBay), CPG (Campbell’s, Procter & Gamble), retailing (H&M), sports (Philadelphia Eagles), manufacturing (PP&G, DuPont) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including Good Morning America, The Today Show, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as USA Today, The New York Times, Adweek and Time.

Dr. Solomin “wrote the book” on understanding consumers. Literally. Thousands of students have learned about Marketing from his ebooks including Consumer Behavior: Buying, Having and Being (12th edition being the latest) -- one of the most widely used textbook on the subject in the world.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, he combines cutting-edge academic theory with actionable real-world strategies. Dr. Solomon helps managers get inside the heads of their customers so they can satisfy and anticipate their deepest and most pressing needs – today and tomorrow.

Get the indispensable Solomon’s Consumer Behavior: Buying, Having, and Being, 13th Edition (PDF) for your consumer behavior courses. This top-ranked textbook takes consumer behavior to the next level, exploring how our purchasing patterns shape our very identity. It delves deep into the impact of products on our lives, examining how these items influence our perception of ourselves and our relationships, especially in this era of social media and digital advancements. The newly revised 13th Edition includes updated content that reflects the latest marketing trends and changes, ensuring that students remain current in the study of consumer behavior. With its relevance to both personal and professional life, this text enables students to easily apply the theory beyond the classroom, giving them a competitive advantage in the ever-evolving field of consumer behavior.

A newer edition is also available, see related books below

978-0135817131, 978-0136689737, 978-0136706007, 978-0999038451, 978-0135226018, 978-0135200100, 978-0135225691, 978-0135200155, 978-0135642252

Please note that this sale specifically offers the revised 13th edition of the eBook “Consumer Behavior: Buying, Having, Being” in PDF format only. Kindly be aware that access codes are not included with this purchase.

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