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Better Business (5th Edition-Global) - eBook

Better Business (5th Global Edition) – PDF

eBook Details

  • Authors: Michael R. Solomon, Mary Anne Poasty, Kendall Martin
  • File Size: 72 MB
  • Format: PDF
  • Length: 624 Pages
  • Publisher: ‎ ‎ ‎ ‎ ‎ Pearson; 5th edition (Global)
  • Publication Date: 9 November, 2017
  • Language: English
  • ASIN: B0777J49LG
  • ISBN-10: 1292218193, 0134522745
  • ISBN-13: 9781292218199, 9780134522746

Original price was: $80.00.Current price is: $17.00.

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About The Author

Kendall E. Martin

Kendall E. Martin

Dr. Kendall Martin is a professor of Computer Science at Montgomery County Community College with teaching experience at both the graduate and undergraduate levels at a number of institutions, including DeSales University, Ursinus College, Villanova University, and Arcadia University.

The University of Rochester awarded Kendall a BS in electrical engineering, and the University of Pennsylvania awarded him an MS and a Ph.D. in engineering. She has professional experience working in research and development settings (AT&T Bell Laboratories), as well as with a number of emerging technology companies. Kendall created a successful faculty development program at Ursinus College for instructors of distance learning, and she regularly presents at conferences.

Mary Anne Poasty

Michael R. Solomon

Michael R. Solomon

Dr. Michael Solomon advises global clients in leading industries such as apparel and footwear (Levi Strauss, Calvin Klein, Timberland, Under Armour), e-commerce and financial services (Progressive, eBay), CPG (Campbell’s, Procter & Gamble), retailing (H&M), sports (Philadelphia Eagles), manufacturing (PP&G, DuPont) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including Good Morning America, The Today Show, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as USA Today, The New York Times, Adweek and Time.

Dr. Solomin “wrote the book” on understanding consumers. Literally. Thousands of students have learned about Marketing from his ebooks including Consumer Behavior: Buying, Having and Being (12th edition being the latest) -- one of the most widely used textbook on the subject in the world.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, he combines cutting-edge academic theory with actionable real-world strategies. Dr. Solomon helps managers get inside the heads of their customers so they can satisfy and anticipate their deepest and most pressing needs – today and tomorrow.

Are you looking for a contemporary business textbook that approaches the subject in an engaging way? Look no further! We present to you Better Business 5th Global Edition (PDF) – the perfect learning tool for introductory business courses at universities. This downloadable eBook presents the material in a stimulating, conversational, and question-and-answer format, making it easy for all students to understand and participate in classroom discussions.

This ebook contains unique features that illustrate the positive and negative aspects of relevant business ventures, while “Mini Chapters” focus on key topics in business. The 5th Global Edition has updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment.

With Better Business 5th Global Edition, college students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business. The eBook is downloaded to your computer in PDF format, allowing you to share your notes with friends, make highlights and notes as you study, and search for key concepts, words, and phrases.

Please Note: This product only includes the International/Global edition of Better Business 5th Edition in PDF. No access codes are included. All our prices are in US$.

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