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Consumer Behavior: Buying, Having, Being (14th Edition) - eBook

Consumer Behavior: Buying, Having, Being (14th Edition) – PDF

eBook Details

  • Authors: Cristel A. Russell, Michael R. Solomon
  • File Size: 30 MB
  • Format: PDF
  • Length: 520 Pages
  • Publisher: ‎Pearson; 14th Edition
  • Publication Date: June 14, 2023
  • Language: ‎English
  • ISBN-10: 0137937962, 0137865090
  • ISBN-13: 9780137937967, 9780137865093, 9780138170806, 9780138166625

Original price was: $104.50.Current price is: $19.00.

SKU: consumer-behavior-buying-having-being-14th-edition-ebook Categories: , , , , Tags: , , ,

About The Author

Cristel Antonia Russell

Michael R. Solomon

Michael R. Solomon

Dr. Michael Solomon advises global clients in leading industries such as apparel and footwear (Levi Strauss, Calvin Klein, Timberland, Under Armour), e-commerce and financial services (Progressive, eBay), CPG (Campbell’s, Procter & Gamble), retailing (H&M), sports (Philadelphia Eagles), manufacturing (PP&G, DuPont) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including Good Morning America, The Today Show, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as USA Today, The New York Times, Adweek and Time.

Dr. Solomin “wrote the book” on understanding consumers. Literally. Thousands of students have learned about Marketing from his ebooks including Consumer Behavior: Buying, Having and Being (12th edition being the latest) -- one of the most widely used textbook on the subject in the world.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, he combines cutting-edge academic theory with actionable real-world strategies. Dr. Solomon helps managers get inside the heads of their customers so they can satisfy and anticipate their deepest and most pressing needs – today and tomorrow.

The 14th edition of “Consumer Behavior: Buying, Having, and Being” (PDF) takes a deep dive into the complex processes of choosing, buying, using, and getting rid of products, services, ideas, and experiences. It extensively examines the various factors that shape our consumption choices, especially in today’s digital age of social media. Since we are all consumers, the subjects covered in this edition are highly relevant to both our professional and personal lives, allowing us to easily apply the theories beyond the confines of the classroom.

Presenting our esteemed co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Additional ISBNs for Consumer Behavior 14E: 978-0137865093, 978-0137937967, 978-0138170806, 978-0138166625

Please note that this sale is specifically for the 14th edition of the eBook “Consumer Behavior: Buying, Having, Being” in PDF format. Access codes are not part of this offer.

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