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Contemporary Marketing (17th Edition) - eBook

Contemporary Marketing (17th Edition) – Kurtz/Boone – PDF

eBook details

  • Authors: Louis E. Boone, David L. Kurtz
  • File Size: 129 MB
  • Format: PDF
  • Length: 768 pages
  • Publisher: Cengage Learning; 17th Edition
  • Publication Date: January 5, 2015
  • Language: English
  • ASIN: B00MEP9SNY
  • ISBN-10: 1305075366,1305465466, 1337655880,1305890469
  • ISBN-13: 9781305075368, 9781305465466, 9781337655880, 9781305890466

Original price was: $86.99.Current price is: $17.00.

SKU: contemporary-marketing-17th-edition-kurtz-boone-ebook Categories: , , , Tag:

About The Author

David L. Kurtz

David L. Kurtz

David Kurtz was a mediocre student, but four years at Davis & Elkins College in Elkins, West Virginia, turned him around. Excellent instructors helped get David on a sound academic footing. His grade-point average soared—enough to get him accepted by the graduate business school at the University of Arkansas, where he met Louis 'Gene' Boone. Dave and Gene became longtime co-authors; together they produced over 50 books. In addition to writing, Louis and Dave were involved in various entrepreneurial ventures.

This decades-long partnership ended with Dr. Boone's death in 2005, but Contemporary Business will always be the result of the diligent efforts of Boone and Kurtz.

Louis E. Boone

Louis E. Boone

Dr. Louis E. Boone (May 5, 1941 – January 7, 2005) aka Gene Boone was the emeritus professor of business at the University of South Alabama. His works covered contemporary business and economics and included best-selling textbooks Contemporary Marketing and Contemporary Business (both with David 'Dave' Kurtz).

Susan Berston

Boone’s Contemporary Marketing, 17th Edition, (PDF) is the tested, leading mentor and discovering resource for preliminary marketing courses. The authors use extensive protection of necessary marketing concepts, finding all parts of the marketing mix, and using useful assistance to assist company trainees get ready for effective marketing professions. This relied on book continues to grow richer with each cutting-edge brand-new edition, preserving what has actually made previous editions seasonal finest-sellers, while consisting of ingenious brand-new functions and newest details on present patterns, research study, subjects, and finest practices in this ever-progressing field. Because it is so highly advanced, trainer-supported, trainee-friendly, and more pertinent than ever, Kurtz and Boone’s Contemporary Marketing 17e, stays in a class by itself. P.S. Contact us if you desire Kurtz and Boone’s Contemporary Marketing 17th Edition TestBank or other trainer resources. NOTE: The item only consists of the ebook Contemporary Marketing 17e in PDF. No access codes are consisted of.

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