In an age of massive knowledge and knowledge analytics, how can managers make selections primarily based on virtually indefinite data, to not point out hiring and retaining people with the wanted knowledge analytics abilities? Essentials of Business Research Methods, 4th Edition, (PDF) explains analysis strategies and analytical strategies for individuals who aren’t knowledge scientists. The authors present an easy, fingers-on strategy to the important managerial course of of gathering and utilizing knowledge to make well timed and related enterprise selections. They embrace crucial matters, just like the growing position of on-line analysis, privateness issues, knowledge analytics, moral points, buyer relationship administration, tips on how to conduct data-gathering actions extra successfully in a swiftly altering enterprise setting, and extra. This can also be the only ebook with a qualitative knowledge evaluation chapter. The protection of quantitative knowledge evaluation is extra thorough and far simpler to grasp than in different texts. A practical persevering with case used all through the ebook utilized analysis examples, and moral dilemma mini instances enable higher-degree undergraduate and postgraduate college students to see how enterprise analysis data is utilized in the true world. This inclusive textbook is supported by a spread of on-line assets, together with instructors’ manuals, PowerPoint slides, and take a look at banks. 978-0367196172, 978-0367196189, 978–0429203374 NOTE: The product only consists of the ebook, Essentials of Business Research Methods 4th Edition in PDF. No access codes are included.
Essentials of Business Research Methods (4th Edition) – PDF
eBook Details
- Authors: Joe F. Hair Jr., Michael Page, Niek Brunsveld
- File Size: 6 MB
- Format: PDF
- Length: 421 Pages
- Publisher: Routledge; 4th edition
- Publication Date: November 5, 2019
- Language: English
- ASIN: B08129F5PP
- ISBN-10: 0367196174, 0429203373, 0367196182
- ISBN-13: 9780367196172, 9780367196189, 9780429203374
Original price was: $120.00.$20.00Current price is: $20.00.
About The Author
Joe F. Hair
Dr. Joseph F. Hair Jr. is a Distinguished Professor of Marketing and Director of the Ph.D. in Business Administration Program at the University of South Alabama. Immediately before joining the University of South Alabama, Joseph was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director Entrepreneurship Institute, Louisiana State University.
Dr. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He also serves as a marketing consultant to businesses in various industries ranging from food and retail to financial services, health care, electronics, and the U.S. Department of Agriculture and Interior.
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