Perreault’s Essentials of Marketing 17th Edition (PDF) explores the core principles of marketing, focusing on meeting the needs of target customers and making a positive impact on the world. Building on Jerry McCarthy’s influential 4Ps of Marketing framework, this practical and research-based product emphasizes the importance of strategic marketing planning. The 17th edition of Essentials of Marketing introduces numerous significant changes, along with several smaller updates, to reflect the dynamic market environment and evolving marketing strategies. These revisions are based on market demands and feedback from reviewers. The 17th edition incorporates four key themes: (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. A brief overview of these themes can be found on the SupportAtEveryStep page.
ISE is exactly the same as the USA/North American version
Please note: This sale only includes the ebook Essentials of Marketing, 17E in PDF format. It does not include any access codes.