Learn and develop abilities involving strategic international advertising and marketing resolution-making
Global Marketing, 8th Edition, (PDF) by Hollensen continues to be essentially the most up-to-date and complete textbook of its variety, with reducing-edge case research and a concentrate on the impression of latest applied sciences and views on worldwide advertising and marketing. This title has been the definitive, really worldwide information to advertising and marketing for almost twenty years. During that point, borders have change into ever extra transient, and this ebook is extra central to the work of entrepreneurs all all over the world.
Key Features embrace:
- End of half and finish of chapter case research that will help you perceive how the idea pertains to actual-world software
- A transparent half construction, organised across the 5 principal choices that advertising and marketing folks in firms face in connection to the worldwide advertising and marketing course of
- Numerous pedagogical options equivalent to Key Terms, Exhibits, and Questions for Discussion that will help you comprehend idea and apply it to the actual world
New to this Eighth Edition:
- Case research are up to date all through the ebook together with new chapter instances on Jissbon, Bumble, and Waymo
- The up to date 8th Edition is concentrated round three main themes: ‘glocalization’, ‘web of every thing, and ‘social media advertising and marketing
- Fully up to date to cowl the newest applied sciences, traits, and practices in international advertising and marketing, together with AI, the shared economic system, subscription-primarily based pricing, and omnichannel methods
This textbook is right for postgraduate and undergraduate college students finding out worldwide advertising and marketing, and for any practitioners who want to take their international advertising and marketing methods to the following degree.
978-1292251806, 978-1292251837
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NOTE: This sale only contains the ebook Global Marketing, 8E, in PDF format. No access codes are included.