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Marketing (16th Edition) – Kerin/Hartley – PDF

eBook Details

  • Authors: Steven W. Hartley, Roger A. Kerin
  • File Size: 149 MB
  • Format: PDF
  • Length: 784 Pages
  • Publisher: McGraw Hill; 16th edition
  • Publication Date: April 19, 2022
  • Language: English
  • ISBN-10: 1264218753, 1265111944
  • ISBN-13: 9781264218752, 9781265111946

The contents of this ISE edition and a US/American edition are exactly the same. Only the cover is slighly different.

Original price was: $62.00.Current price is: $18.00.

SKU: ise-marketing-16th-edition-kerin-hartley-ebook Categories: , , Tags: , , , ,

About The Author

Roger Kerin

Roger Kerin

Dr. Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. He earned his B.A. (magna cum laude), MBA, and Ph.D. from the University of Minnesota. His research interests and teaching lie in marketing planning and strategy, financial aspects of marketing, product management, and marketing research.

Roger has published 5 books including Marketing (McGraw-Hill) and Strategic Marketing Problems: Cases and Comments (Prentice Hall). He has authored over 70 articles in such journals as the Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Strategic Management Journal,  and Journal of Advertising Research. Professor Kerin is currently a member of the Board of Governors of the Academy of Marketing Science.

Steven Hartley

Steven Hartley

Dr. Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He got his bachelor’s degree, an M.B.A., and a Ph.D. from the University of Minnesota. He was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Minnesota, the University of Colorado, and in several executive development programs.

His research and teaching interests include marketing research, principles of marketing, and marketing planning. Steven's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the Academy of Marketing Science, the Marketing Educators' Association and the American Marketing Association.

Engagement. Leadership. Innovation. Kerin/Hartley’s Marketing 16th Edition (PDF) is a leading book in the market, known for its rigorous and business-oriented approach! It has been translated into over 10 languages and comes with an extensive instructor resources package. The Kerin’s 16th Edition is up-to-date, with a focus on social media, marketing metrics, financial aspects of marketing, and decision-making. It also covers social responsibility and sustainability topics like privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact in more depth. Throughout the book, you will find features such as “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” “Integration of the Customer Journey,” and “Building your Marketing Plan” that provide a real-world perspective.

The book includes key marketplace changes that have emerged during the pandemic, such as curbside pick-up, touchless payment, and delivery. It also explores the growing trend of purpose-driven brands, with examples from companies like Bombas and Chipotle, and discusses the applications and implications of new and emerging technologies. To enhance your learning experience, the book makes use of Connect, an integrated technology that offers video cases, application-based activities, marketing analytics exercises, and more!

To stay updated on current marketing issues, you can subscribe to the Kerin & Hartley Marketing blog (https://kerinmarketing.com), which provides discussion questions and brings real-time marketing topics to your class.

The ISBNs for this book are:

  • 978-1265111946
  • 9781265769574
  • 1265769575
  • 978-1265769574
  • 978-1264218752
  • 978-1264121328
  • 9781264121328
  • 1264121326
  • 9781266114434
  • 978-1266114434
  • 1266114432
  • 9781264218745
  • 978-1264218745
  • 1264218745

NOTE: This sale includes only the ebook version of Marketing, 16th Edition (International) in PDF format. The ISE edition is identical to the North American/US edition, except for the cover. Access codes are not included.