Live Sports Media: The What, How and Why of Sports Broadcasting (2nd Edition) – PDF

Dennis Deninger’s ebook, “Live Sports Media: The What, How and Why of Sports Broadcasting, 2nd Edition” (PDF), provides an in-depth exploration of the captivating sports television industry. With insights derived from his Emmy Award-winning production career at ESPN during a period of substantial industry transformation, Deninger offers valuable expertise. As sports events become more readily available across diverse media platforms and audience preferences continue to evolve, the sports media landscape undergoes a profound reshaping, thus prompting significant shifts in power dynamics within the industry. These rapid changes necessitate swift adaptation from professionals in the field.

This updated second edition thoroughly explores the consequences of COVID-19 on sports, the expansion of women’s sports broadcasting, and the impact of political statements in sports, such as Black Lives Matter and “taking a knee.” It provides a comprehensive analysis, delving into the origins, effects, global reach, economic aspects, production techniques, and presentation of sports on video media, with a particular emphasis on television. By taking readers on a behind-the-scenes journey, Dennis Deninger, a seasoned industry expert, uncovers the forces and processes that have shaped and continue to revolutionize sports content, its delivery, and its bond with fans. With his extensive experience, Deninger sheds light on the choices and decisions that are currently molding the future of sports broadcasting, encompassing programming, content development, storytelling, production methods, advertising strategies, and delivery mechanisms. Brace yourself to immerse in the evolution of sports broadcasting as we move forward into the forthcoming season and beyond.

This entertaining, practical ebook provides insights into sports broadcasting that sports media, management, and journalism students and learning practitioners will not find anywhere else.

978-1003165590, 978-1000511932, 978-0367761219, 978-1000512007

Please note that this sale only includes the eBook “Live Sports Media: The What, How and Why of Sports Broadcasting 2nd Edition” in a scanned (searchable) PDF format. Access codes are not included.