Marshall/Johnston’s Marketing Management, 2nd Edition, (PDF) has taken nice effort to symbolize advertising and marketing administration the way in which it’s practiced in profitable organizations as we speak. Given the extreme modifications within the subject of promoting, it’s a positive wager that the job of main advertising and marketing supervisor’s contributions to the group and its shoppers, clients, and companions has modified on the similar stage. Still, no advertising and marketing administration ebook in the marketplace as we speak absolutely and successfully positive aspects and communicates to varsity college students how advertising and marketing administration is basically practiced within the twenty first-century enterprise world. Undoubtedly, it’s time for an up to date strategy to instructing and studying inside the subject. Marketing Management 2e is designed to satisfy this want. NOTE: This sale only consists of the ebook Marketing Management 2nd Edition in PDF. No access codes are included.
Marketing Management (2nd Edition) – Marshall/Johnston – PDF
eBook details
- Authors: Greg W. Marshall, Mark W. Johnston
- File Size: 11 MB
- Format: PDF
- Length: 576 Pages
- Publisher: BE; 2nd edition
- Publication Date: February 25, 2014
- Language: English
- ASIN: B00HZ3BGEY
- ISBN-10: 0078028868, 0077437071, 0077437012
- ISBN-13: 9780078028861, 9780077437077
Original price was: $88.00.$19.00Current price is: $19.00.
About The Author
Greg W. Marshall
Professor Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. He is also the Associate Dean for Academics and the Academic Director for the Executive DBA Program. For over 3 years he served as Vice President for Strategic Marketing for Rollins. In 2012 Dr. Marshall received Bornstein Award for Faculty Scholarship. He was previously on the faculty at Oklahoma State University, TCU, and the University of South Florida where he served as doctoral program coordinator for the marketing department.
Professor Marshall’s managerial industry experience includes over thirteen years with companies such as Mennen, Warner-Lambert, and Target Corporation. He has been heavily involved in teaching in Executive MBA and MBA programs, as well as at the doctoral level. His primary teaching focus at all these levels is on strategy-related courses (such as Introduction to Strategy, Strategic Marketing, and Sales and Relationship Management).
He has written many textbooks related to Marketing. He is also the co-editor, with Mark W. Johnston, of Sales Force Management and the forthcoming Routledge Companion to Selling and Sales Management.
Mark W. Johnston
Dr. Mark Johnston is the Professor of Marketing and Ethics at the Crummer Graduate School of Business at Rollins College. He previously taught at Louisiana State University and the Texas A&M. Mark has published extensively on a variety of marketing topics and has worked with a number of multinational corporations, including Bayer Chemical, Ford, and Daimler-Benz.
Dr. Johnston's research focuses on the topics of salesperson motivation, sales force effectiveness, employee turnover, CEO priorities, and ethical business strategy. He is also noted for his expertise in teaching seminars on a variety of international marketing topics.
He is co-author of Sales Force Management, Contemporary Selling, and Marketing Management and Essentials of Marketing Management.
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