Sale!
marketing research 8e
marketing research 8th edition
marketing research 8e

Marketing Research (8th Global Edition) – PDF

For courses in global marketing.

eBook details

  • Authors: Burns, Alvin C.; Bush, Ronald F.; Veeck, Ann
  • File Size: 25 MB
  • Format: PDF
  • Length: 496 pages
  • Publisher: Pearson; 8th edition (Global)
  • Publication Date: April 2, 2017
  • Language: English
  • ASIN: B01FSAZ96Q
  • ISBN-10: 0134167406, 1292153261
  • ISBN-13: 9780134167404, 9781292153261

Original price was: $167.00.Current price is: $12.00.

SKU: marketing-research-8th-edition-ebook Categories: , , Tag:

About The Author

Alvin C. Burns

Ann Veeck

Ronald F. Bush

The book Marketing Research 8th Global Edition (PDF) is a popular textbook that offers a comprehensive introduction to the field of marketing research. Specifically designed for students who are new to this discipline, the book explores the fundamental statistical models needed for analyzing market data. With the eighth edition, the book has maintained its previous organization, which was condensed and streamlined without compromising its content. The book includes a case study throughout the text that relates the concepts to the real world. Additionally, the latest edition has been updated with the latest insights on marketing research, including the impact of mobile technologies and social media.

About the Authors

Dr. Alvin C. Burns is a distinguished professor of marketing and Chairperson of Marketing in the E. J. Ourso College of Business Administration at Louisiana State University. With over forty years of experience, he has supervised numerous marketing research projects and published various articles in leading academic journals. He is also a Fellow in the Association for Business Simulation and Experiential Learning.

Dr. Ronald F. Bush is also a distinguished professor, but at the University of West Florida with more than thirty-five years of experience in marketing research. In his work, he has collaborated with organizations of varying sizes, from small businesses to global multinationals. Additionally, he has served as an expert witness in trials involving research methods. His numerous research papers have been published in academic journals such as the Journal of Marketing Research, Journal of Retailing, and Journal of Advertising Research.

Dr. Ann Veeck is a Professor of Marketing at Western Michigan University. She has been teaching marketing research and other related courses for undergraduate and MBA students for the last seventeen years. Dr. Veeck’s research mainly focuses on family and food consumption patterns in developing nations, particularly China. She has published many articles on innovative teaching practices in marketing and has received several awards both for teaching and research.

For those interested, the book’s sellers also have additional resources available for purchase, such as the test bank and instructor manual, as well as others. Please contact them for more information.
It’s essential to note that this sale only offers the Global version of the eighth edition of Marketing Research in PDF format, and it does not include access codes.
All prices are in US$.

Reviews

There are no reviews yet.

Be the first to review “Marketing Research (8th Global Edition) – PDF”