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Marketing Strategy (8th Edition) – Ferrell/Hartline/Hochstein – PDF

eBook Details

  • Authors: O. C. Ferrell, Michael Hartline, Bryan W. Hochstein
  • File Size: 8 MB
  • Format: PDF
  • Length: 576 Pages
  • Publisher: Cengage Learning; 8 edition
  • Publication Date: March 3, 2021
  • Language: English
  • ASIN: B08QRRDF8J
  • ISBN-10: 0357516303, 0357516362, 0357516354, 0357710428
  • ISBN-13: 9780357516300, 9780357516362, 9780357516355, 9780357710425

Original price was: $83.99.Current price is: $17.00.

SKU: marketing-strategy-8th-edition-ferrell-hartline-hochstein-ebook Categories: , , , Tags: , ,

About The Author

Bryan W. Hochstein

Michael Hartline

O.C. Ferrell

O.C. Ferrell

Dr. O.C. Ferrell is a Professor of Marketing at Colorado State University. He also has held faculty positions at the University of Tampa, Texas A&M University, University of Memphis, Illinois State University, and Southern Illinois University, as well as visiting positions at University of Michigan (Ann Arbor), University of Wisconsin (Madison), Queen's University (Ontario, Canada), and University of Hannover (Germany). He has served as a faculty member for the Master's Degree Program in Marketing at Thammasat University (Bangkok, Thailand).

Professor Ferrell got his MBA and BA from Florida State University and his Ph.D. from Louisiana State University. His research interests and teaching include corporate citizenship, business ethics, and marketing. He is widely recognized as a leading scholar in business. His articles have appeared in the Journal of Business Ethics, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Macromarketing, Journal of Marketing, and others.

His textbook entitled Business Ethics: Ethical Decision Making and Cases is the leading textbook in this field. He has also co-authored numerous textbooks for management, marketing, and other business courses, as well as a trade book on business ethics.

Learn tips on how to suppose and act like an efficient marketer and ahead-centered disruptor in right this moment’s dynamic, quick-paced enterprise atmosphere with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8TH EDITION, (PDF). With this version’s systematic, reader-pleasant method, you be taught to develop lengthy-time period, buyer-oriented advertising and marketing methods and profitable advertising and marketing plans. The newest examples from organizations as acquainted as Nintendo, Spotify, and Microsoft work with up to date vignettes and the most recent analysis and information. New instances from Netflix, Tesla, and even the latest COVID-19 pandemic illustrate entrepreneurs’ need to proactively anticipate change. You look at right this moment’s developments, from strategic digital advertising and marketing instruments and built-in advertising and marketing communication to new advertising and marketing fashions. This up to date Eighth Edition additionally discusses social media segmentation, disaster preparedness, product labeling, and innovation in international advertising and marketing as you be taught to research, plan and implement efficient advertising and marketing methods.

Additional ISBNs for Marketing Strategy: Text and Cases, 8E: 978-0357516300, 978-0357516362, 978-0357516355, 978-0357710425

NOTE: This sale only consists of the ebook Marketing Strategy 8th Edition in PDF. No access codes are included.