Principles and Practice of Marketing (9th Edition) – PDF

Aspiring to be a part of the marketing world, but not sure where to begin? Look no further than “Principles and Practice of Marketing 9th Edition” by Jobber and Ellis-Chadwick. McGraw-Hill’s renowned textbook offers an up-to-date insight into the world of marketing. This authoritative eBook encompasses the significance of customer value alongside the 4Ps. It provides students with a thorough understanding of the context of marketing operations within businesses, coupled with innovative examples of marketing in practice.

The 9th edition has been upgraded with the latest developments involving trends towards social and ethical marketing and technological advancements. Be inspired by examples such as Maltesers winning the Channel 4 TV competition, thriving on diversity and disability. Learn how businesses utilize social media influencers to promote their brands and discover how Harley Davidson’s marketing strategy has evolved by focusing on data analytics and artificial intelligence.

Enjoy the inclusive approach of the eBook, discussing various businesses such as Pandora, Amazon, Zara, IKEA, Starbucks, EasyJet, and even high-tech operations such as Apple, Toyota, and eSports. New and updated Marketing in Action boxes and Mini Cases, including 44 end-of-chapter cases providing insights into a range of businesses.

The 9th edition also includes a brand-new chapter on Digital Marketing, further emphasizing the focus on technology throughout the text. The fully updated content takes the latest technologies and digital developments into account, resulting in a streamlined and pedagogic approach.

Please note that the sale only includes the ebook “Principles and Practice of Marketing 9th Edition” in the PDF format. No access codes are included.

Take the first step in discovering the dynamic and innovative world of marketing with “Principles and Practice of Marketing 9th Edition” by Jobber and Ellis-Chadwick.