The PDMA Handbook of Innovation and New Product Development (4th Edition) – PDF

Overview

The PDMA Handbook of Innovation and New Product Development, Fourth Edition provides a comprehensive guide to all aspects of new product development. It is aimed at both new and experienced product development leaders, as well as academics interested in emerging research. This edition includes 32 new and refreshed chapters on various topics, including successful innovation, sustainable new product development, digital transformation of NPD, and the changing role of design thinking.

Key Topics

The book covers a wide range of topics, including effective front-end innovation practices, portfolio management for product innovation, identifying new business opportunities, what drives new product success, obtaining customer needs for product development, user research for product innovation, making market analytics work, design thinking, artificial intelligence, and more.

Who This Book is For

The PDMA Handbook is a valuable reference for anyone involved in product development activities. Whether you are a beginner looking for the basics or an expert seeking insights on emerging concepts, this book is relevant for all functions and industries.

About PDMA

The Product Development and Management Association (PDMA) is a global community that connects thousands of members from various industries. Its members include product development and management practitioners, academics, and service providers. PDMA focuses on a variety of knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues, and portfolio management.

Product Details

– ISBN-13: 978-1119890218, 978-1119890225, 978-1119890232
– Format: PDF ebook
– Access codes are not included.