A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (3rd Edition)

This ebook, A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics 3rd edition (PDF) provides a quickly available and thorough guide to the whole marketing research process, from asking marketing research concerns to studying and gathering data by ways of quantitative methods. It is planned for all readers who want to understand more about the marketplace research study process, data management, and the most frequently utilized methods in marketing research. The book assists readers carry out analyses, analyze the outcomes, and make sound analytical choices usingIBM SPSS Statistics ANOVA, hypothesis screening, regression analysis, element analysis, primary element analysis, and cluster analysis, along with necessary detailed statistics, are covered in high information. Highly interesting and hands-on, the ebook consists of lots of useful suggestions, examples, and recommendations that aid readers use and analyze the data analysis methods gone over. The brand-new edition usages IBM SPSS variation 25 and provides the following brand-new functions:

• Links to extra product and videos through the Springer Multimedia App
• A single case and dataset utilized throughout the book to assist in knowing
• A glossary that consists of meanings of all the keywords and other descriptions of chosen subjects
• New product on study style and all data analysis methods to show the current advances worrying each subject
• Improved usage of instructional components, such as finding out goals, keywords, self-assessment tests, case research studies, and far more

NOTE: No software application or codes are included in this purchase. Only the PDF eBook isincluded .