Consumer Behavior (7th Edition) – PDF

The popular CONSUMER BEHAVIOR, 7TH EDITION (PDF) covers principles from marketing, sociology, psychology, and anthropology, offering a solid foundation and a practical focus on real-world applications in the current global business environment. This Seventh Edition explores the most recent research and current business practices, paying special attention to the impact of social media, consumer empowerment, and neuroscience discoveries. It also addresses controversial issues in consumer decision-making related to finances, goals, emotions, charity, health, materialism, and sustainability. This edition highlights the importance of social responsibility and ethics in marketing, examining both negative aspects and positive opportunities. Including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7TH EDITION, serves as a comprehensive yet engaging guide to help readers acquire the necessary skills for success. Please note that media content referenced within the product description or the product text may not be available in the ebook version.

A newer edition is also available, see related books below

978-1305507272, 978-1337514804, 978-4410610417, 978-1305640054, 978-1337635851, 978-0357689790, 978-8214340630

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NOTE: This sale only includes the ebook Consumer Behavior Seventh Edition in PDF format. No access codes are included.