Consumer Behavior (7th Edition) – PDF

eBook Details

  • Authors: Wayne D. Hoyer, Rik Pieters, Deborah J. MacInnis
  • File Size: 36 MB
  • Format: PDF
  • Length: 526 Pages
  • Publisher: Cengage Learning; Seventh edition
  • Publication Date: September 7, 2016
  • Language: ‎English
  • ASIN: B01MQX0YK9
  • ISBN-10: 1305507274, 2016948643, 1337514802
  • ISBN-13: 9784410610417, 9781305640054, 9781305507272, 9781337514804, 9781337635851, 9780357689790, 9788214340630

Newer edition also available, see below


SKU: consumer-behavior-7th-edition-ebook Categories: , , , , , , Tags: ,

About The Author

Deborah J. MacInnis

Rik Pieters

Wayne D. Hoyer

The popular CONSUMER BEHAVIOR, 7TH EDITION (PDF) covers principles from marketing, sociology, psychology, and anthropology, offering a solid foundation and a practical focus on real-world applications in the current global business environment. This Seventh Edition explores the most recent research and current business practices, paying special attention to the impact of social media, consumer empowerment, and neuroscience discoveries. It also addresses controversial issues in consumer decision-making related to finances, goals, emotions, charity, health, materialism, and sustainability. This edition highlights the importance of social responsibility and ethics in marketing, examining both negative aspects and positive opportunities. Including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7TH EDITION, serves as a comprehensive yet engaging guide to help readers acquire the necessary skills for success. Please note that media content referenced within the product description or the product text may not be available in the ebook version.

A newer edition is also available, see related books below

978-1305507272, 978-1337514804, 978-4410610417, 978-1305640054, 978-1337635851, 978-0357689790, 978-8214340630

P.S. We also have Consumer Behavior 7th Edition test bank and other resources for sale. Contact us.

NOTE: This sale only includes the ebook Consumer Behavior Seventh Edition in PDF format. No access codes are included.


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