Creativity for Innovation Management (2nd Edition) – PDF

Creativity for Innovation Management, 2nd Edition (PDF) is a comprehensive guide that explores the concept of creativity, its significance, and how it can be fostered both individually and in groups. Unlike other books that focus solely on techniques, this ebook combines theory and practical application, drawing on the latest research in psychology, organizational behavior, innovation, and entrepreneurship.

The textbook offers various opportunities to delve into the processes of innovation and creativity, providing activities that are connected to relevant tools, techniques, and real-life case studies. By navigating through essential competency areas on a personal and team level, the ebook demonstrates how students can cultivate entrepreneurial practices, establish solid and innovative teams, and create organizations that facilitate and encourage innovative thinking.

This Second edition has been thoroughly updated, featuring a new chapter exploring emerging technologies’ influence on creativity. It also includes additional content on human-centered design, crowdsourcing, collaboration platforms, and cross-cultural differences in innovation management. This textbook is a valuable resource for postgraduate students studying Innovation, Creativity, and Entrepreneurship, as well as professionals seeking to enhance their own creativity in the workplace.

To support learning and teaching, online resources are available alongside the book. These resources include access to essential tools, techniques, activities, as well as supporting video and audio materials and case studies.

ISBNs: 978-1032127699, 978-1032127682, 978-1000909029, 978-1003226178

PLEASE NOTE: This sale only includes the ebook Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice, 2nd Edition, in PDF format. Access codes are not included.