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Electronic Commerce (12th Edition) by Gary Schneider – eTextBook

eBook details

  • Author: Gary Schneider
  • Length: 17 MB
  • File Size: 624 pages
  • Format: PDF
  • Publisher: Cengage Learning; 12th edition
  • Date: February 26, 2016
  • Language: English
  • ASIN: B01C5Z6RBI
  • ISBN-10: 1305867815
  • ISBN-13: 9781305867819

$11.00

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About The Author

Gary Schneider

Gary Schneider

Dr. Gary Schneider is a Professor of Accounting in the College of Business at California State University Monterey Bay. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA in accounting from Xavier University, and a BA in economics from the University of Cincinnati. His prior academic appointments include the Quinnipiac University, the University of Tennessee, University of Cincinnati, Xavier University, and the University of San Diego. He has taught database design, accounting systems, management accounting, electronic commerce, auditing,managerial decision making, supply chain management, cost accounting, and a number of other business courses. At Quinnipiac University, he served as Chair of the Accounting Department; at the University of San Diego, Gary served as academic director of the school’s graduate programs in electronic commerce and information systems. He has won several teaching awards, including the University of San Diego Graduate Business Students Association’s Professor of the Year award in 2001.

Schneider has written 9 books and more than a hundred research papers on a variety of information systems, accounting, and management topics. His books have been published in more than sixty editions and versions, including Korean, French, Chinese, Italian, and Spanish translations. Schneider's research has been funded by the Irvine Foundation and the U.S. Office of Naval Research. His work has appeared in a number of journals, including the Journal of Information Systems, Interfaces, the Information Systems Audit & Control Journal, Accounting Horizons, and Issues in Accounting Education. Gary has also served as editor of the Accounting Systems and Technology Reporter and the Business Studies Journal and others.

Dr. Schneider has lectured at universities and businesses throughout Europe, the United States, South America, and Asia. He has provided consulting and training services to a number of major clients, including Gateway, Honeywell, Gartner, the National Science Foundation, Qualcomm, and the U.S. Department of Commerce. In 1999, he was named a Fellow of the Gartner Institute. In 2002, the University of San Diego awarded him the Clarence Steber Professorship. In 2008, Quinnipiac University named him the William S. Perlroth Professor of Accounting and he won the University’s Outstanding Faculty Scholar award in 2012. He was named a Distinguished Visiting Professor in 2013 by the Instituto Tecnológico y de Estudios Superiores de Monterrey Campus Guadalajara. Gary is a licensed CPA in Ohio, where he practiced public accounting for fourteen years

In the field of online business, staying updated with the latest developments is crucial. The 12th edition of the highly acclaimed textbook on Electronic Commerce, written by Gary Schneider, provides cutting-edge coverage of the latest technologies, emerging strategies, and market developments.

In this edition, the author has provided comprehensive coverage of the fast-paced industry, giving equal importance to both technological issues and the strategic business aspects of successful e-commerce. Additionally, the textbook also takes a closer look at the e-commerce growth in the developing economies of India, Brazil, and China.

The book delves into the latest social media and technology-enabled outsourcing trends, as well as online marketing strategies and payment processing systems. The new “Learning From Failure” feature gives insights into the experiences of actual companies and serves as an excellent learning tool.

The inclusion of real company situations-based cases makes the textbook highly interesting and relevant. It provides ample scope for class discussions, presentations, and extended written assignments.

If you need additional resources, including the test bank, instructor manual, and more, they are also available for sale. Please contact for further details.

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