Foundations of Business (7th Edition) – PDF

eBook Details

  • Authors: Robert J. Hughes, Jack R. Kapoor, William M. Pride
  • File Size: 122 MB
  • Format: PDF
  • Length: 672 Pages
  • Publisher: Cengage Learning; 7th edition
  • Publication Date: ‎March 17, 2022
  • Language: ‎English
  • ISBN-10: 1163979032, 1169552099, 1179537006, 1223992751, 0357717945, 1136436788
  • ISBN-13: 9780357717943, 9780357718056, 9780357718049, 9780357717950, 9780357983805

Original price was: $93.00.Current price is: $18.00.

SKU: foundations-of-business-7th-edition-ebook Categories: , , , Tags: , ,

About The Author

Jack R. Kapoor

Robert J. Hughes

Robert J. Hughes

Dr. Robert J. Hughes specializes in business administration and college instruction. He has taught Introduction to Business for over 36 years both online and on-campus for Richland College. In addition to Business and Foundations Of Business, Dr. Hughes has authored college textbooks in business mathematics and personal finance and served as a content consultant for two popular national television series, "Dollars & Sense: Personal Finance for the 21st Century" and "It's Strictly Business."

Bob is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the Foundations Of Business textbook. In addition, he is the lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. Robert is the recipient of 3 different Teaching in Excellence Awards at Richland College.

William M. Pride

William M. Pride

Dr. William M. Pride is a Professor of Marketing, Mays Business School, at Texas A&M University. Dr. Pride got his Ph.D. from Louisiana State University. He is the co-author of Cengage's FOUNDATIONS OF BUSINESS, a market leader. William teaches Principles of Marketing at both graduate and undergraduate levels and constantly solicits student feedback important to revising a Principles of Marketing textbook. His research interests are in promotion, advertising, and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing Research, the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Bill is a member of the American Marketing Association, Society for Marketing Advances, Academy of Marketing Science, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both are lifetime achievement awards.

The authors, Pride/Hughes/Kapoor, emphasize that success goes beyond just the course grade and extends to how the information in the ebook can contribute to building a better life. The 7th edition of “Foundations of Business” is designed to address today’s specific challenges brought on by the global pandemic. With updated content, real-life examples, and new compelling cases, the book aims to help you not only become a better employee, but also a more informed consumer and successful business owner. Through this comprehensive resource, you will explore various aspects of the economy, business ownership, management, human resources, marketing, social media, e-commerce, accounting, management information systems, and finance. Additionally, you will gain insights into how cultural diversity, ethics, social responsibility, small business and entrepreneurship, and environmental concerns impact not only the national economy but also your role as an individual consumer. Additionally, you will have access to MindTap and Infuse digital resources for further support and knowledge enrichment.

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P.S. We also have Foundations of Business 7E’s testbank, and other instructor resources for sale. Contact for more info.

NOTE: This sale only consists of the eBook Foundations of Business Seventh Edition in PDF format. No access codes are included.


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