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Marketing: The Core (8th Edition) - eBook

Marketing: The Core (8th Edition) – PDF

eBook Details

  • Author: Roger Kerin, Steven Hartley
  • File Size: 38 MB
  • Format: PDF
  • Length: 624 pages
  • Publisher: McGraw-Hill; 8th edition
  • Publication Date: February 5, 2019
  • Language: English
  • ASIN: B07N1SJS5J
  • ISBN-10: 1260711455, 1260088863, 1260483517, 1260960048
  • ISBN-13: 9781260711455, 9781260088861, 9781260483512, 9781260960044

Original price was: $69.00.Current price is: $15.00.

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About The Author

Roger Kerin

Roger Kerin

Dr. Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. He earned his B.A. (magna cum laude), MBA, and Ph.D. from the University of Minnesota. His research interests and teaching lie in marketing planning and strategy, financial aspects of marketing, product management, and marketing research.

Roger has published 5 books including Marketing (McGraw-Hill) and Strategic Marketing Problems: Cases and Comments (Prentice Hall). He has authored over 70 articles in such journals as the Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Strategic Management Journal,  and Journal of Advertising Research. Professor Kerin is currently a member of the Board of Governors of the Academy of Marketing Science.

Steven Hartley

Steven Hartley

Dr. Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He got his bachelor’s degree, an M.B.A., and a Ph.D. from the University of Minnesota. He was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Minnesota, the University of Colorado, and in several executive development programs.

His research and teaching interests include marketing research, principles of marketing, and marketing planning. Steven's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the Academy of Marketing Science, the Marketing Educators' Association and the American Marketing Association.

Marketing: The Core 8th edition (PDF) is a more quick 18- chapter variation of Kerin/Hartley’s Marketing 13th edition (likewise readily available with us. See associated items), the most robust and extensive program on the marketplace. Marketing: The Core 8e likewise continues to show the authors’ dedication to management, engagement, and development: Engagement in class- evaluated active knowing activities to assist trainers teach book ideas along with examples throughout including genuine individuals, real cases, and genuine business throughout. Media- boosted PPT slides alternate cases and a 5000+ product test bank are consisted of in the detailed trainer resource suite (not consisted of in this item). Leadership in leading existing material and conversational composing design with a brand-new focus on marketing metrics and information- driven choice- making with hyperlinked tasks throughout to quickly associate activities. Innovation in results- oriented Connect ® an extremely reputable simple- to- utilize research and finding out management solution that embeds finding out science and award- winning adaptive tools to enhance marketing trainee outcomes. 978- 1260711455, 978- 1260088861, 978- 1260483512, 978- 1260960044 P.S. We might likewise have Marketing The Core 8e‘s test bank and other resources. Contact for more details NOTE: This sale only consists of the ebook Kerin’s Marketing: The Core 8th edition inPDF No access codes or Connect consisted of with this item

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