In today’s rapidly evolving digital and social marketplace, it is crucial for marketers to establish meaningful connections with their customers. The Principles of Marketing, 19th Edition (PDF) provides insights on how to create vibrant and interactive consumer communities, where products and brands become an essential part of their daily lives. To tackle this marketing challenge, the authors present the fundamentals of marketing within a customer-value framework that promotes innovation.
The latest revision of Kotler, Armstrong, and Balasubramanian’s 19th Edition reflects the significant trends that impact modern marketing. The book includes numerous real-life stories that demonstrate how companies leverage digital technologies to enhance customer engagement and shape brand conversations, experiences, and communities.
The ISBN numbers for this edition are: 978-0137864898, 978-0137927104, 978-0137991839.
NOTE: This sale only offers the Principles of Marketing 19th Edition eBook in PDF format. No access codes are provided.