Retail Management, 13th Edition (Global) – PDF

This eBook provides readers with contemporary insights and knowledge to thrive in the retail industry. The book, entitled Retail Management: A Strategic Approach 13th edition (global), emphasizes the fact that retailers must have a well-integrated plan to adapt to the constantly-changing and complex environment they are operating in. Without a solid strategy, retailers risk floundering when faced with challenges in their environment.

The PDF eBook helps students and readers become adept at retail planning and decision-making. The Thirteenth Edition features updated data that reflects the current world economic climate and extensively covers omnichannel retailing. It also has many new vignettes, cases, and questions that will help students and readers build knowledge and excel in today’s retail industry.

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