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Technology Entrepreneurship: Taking Innovation to the Marketplace (2nd Edition) - eBook

Technology Entrepreneurship: Taking Innovation to the Marketplace (2nd Edition) – PDF

eBook Details

  • Authors: Robert A. Hisrich, Thomas Duening, Michael A. Lechter
  • File Size: 10 MB
  • Format: PDF
  • Length: 396 pages
  • Publisher: Academic Press; 2nd edition
  • Publication Date: August 12, 2014
  • Language: English
  • ASIN: B00MVTQXBS
  • ISBN-10: 012420175X
  • ISBN-13: 9780124201750

Newer edition available. See below

$7.00

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About The Author

Michael A. Lechter

Robert D. Hisrich

Robert D. Hisrich

Dr. Robert D. Hisrich is the Director of the Walker Center for Global Entrepreneurship at Thunderbird and the Garvin Professor of Global Entrepreneurship. Hisrich is also president of H&B Associates, a marketing and management consulting firm he has founded.

Robert (Bob) received his B.A. from DePauw University, his M.B.A. and Ph.D. degrees from the University of Cincinnati, and honorary doctorate degrees from the University of Miskolc (Hungary) and Chuvash State University (Russia). Before joining Thunderbird, Bob held the A. Malachi Mixon, III Chaired Professor of Entrepreneurial Studies at the Weatherhead School of Management, Case Western Reserve University. He was a Fulbright Professor at the International Management Center in Budapest, Hungary in 1989. In 1990-91 he was again named a Fulbright Professor in Budapest at the Foundation for Small Enterprise Economic Development, where he also held the Alexander Hamilton Chair in Entrepreneurship. Robert has held visiting professorships at: the Technical University of Vienna (Austria); the University of Ljubljana (Slovenia); the Queensland University of Technology (Australia); The University of Puerto Rico; the University of Limerick (Ireland); and the Massachusetts Institute of Technology (MIT).

He has authored or co-authored over 25 books, including Entrepreneurship: Starting, Developing, and Managing a New Enterprise (translated into 9 languages), The 13 Biggest Mistakes that Derail Small Businesses and How to Avoid Them and Marketing. Bob has written over 300 articles on international business management, entrepreneurship, and venture capital, which have appeared in such journals as California Management Review, The Academy of Management Review, Journal of Business Venturing, Sloan Management Review, Columbia Journal of World Business, and Small Business Economics. 

Thomas N. Duening

The focus of this ebook, Technology Entrepreneurship: Taking Innovation to the Marketplace, 2nd edition (PDF) is on technology endeavors– how they run, begin, and often exit beneficially. In short, it covers all the components needed to launch an effective technology business, consisting of conversation of cutting- edge patterns such as “entrepreneurial approach” and “lean start-up,” focus on the ideation procedure and advancement of a reliable organization strategy, protection of item and market advancement, copyright, structuring your endeavor, raising capital, sales and marketing, individuals management, and even methods for leaving your endeavor. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and researchers who desire to in fact be business owners.

  • Best practices in endeavor management and handling development
  • Overview of different exit methods and how to prepare the endeavor for exit
  • Techniques for raising funds, forecasting financials, and developing endeavor appraisal
  • Extensive conversation of copyright advancement, management, and security
  • Potent insights into marketing and offering technology items to the global marketplace
  • An extreme concentrate on item advancement and style, with markets and consumers in mind

A more recent edition is readily available. See associated ebooks listed below NOTE: This purchase only consists of Technology Entrepreneurship 2e inPDF No access codes consisted of.

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